SEO (Search Engine Optimization) is a process that optimizes websites on search engines. Every website seeks for the top position on search engines because a research shows that 90% of the people don’t go beyond the first page of Google (since Google is the leader of all search engines).
It is very important for the SEO services provider companies to understand the philosophy of search engines. What many companies do is that they follow the SEO trends and techniques which are available on internet without identifying the requirements and need of the site. A SEO technique can only be utilized if it matches the need of the site.
Search engines keep their algorithm system secret and they keep on changing them. This gives a message to the SEO experts that they need to evolve and change on continuous basis as well. Evolvement and uniqueness are two attributes which can take a SEO house to the next level.
It’s a human tendency to “cheat’ and it applies to SEO industry too. SEO marketers try to get the top positions on search engines and for that matter they perform Black Hat SEO. It is recommended not to perform black Hat SEO because your website can be banned due to it.
Here are some of the Black Hat SEO techniques given which should be avoided by EO experts:
- doorway pages
- duplicate sites
- blog spamming
- link farms
- guest book spamming
- Cloaking
- Keyword Stuffing
- hidden text
- Duplicate tags etc.