The SEO process involves both on page and off page optimization. Both these type of optimizations affect the overall SEO process in equal proportion.
Off page optimization, includes general factors such as blogging, linking, and directory submission, etc. While on page optimization may include Meta keywords, title tags, Meta description, alongside the content and the keywords used in the content of the website.
Beside all these general factors, an internet marketing company realizes that the design of website is also one of the on page factors, which directly affects the search engine ranking of a website.
There are two ways of designing a website, you can have it in the form of table layout, or you can a div-based method. CSS styling is the base of div-based design, and it helps in maintaining a HTML to Text ratio of a page. The more is the Text ratio compared to HTML ratio, the more will be the website as SEO friendly one.
There are certain factors, which need to be implemented, and certain to be avoided during the designing of a website. The factors, which need to be applied, are:
- The design of the website should be based upon a navigation based on text.
- The website map is a must have in a website design.
- Web pages should be efficiently linked internally.
Factors, which need to be avoided during a website design, are:
- A flash and java script navigation
- Using of frames
- A website based on flash totally
Conclusion:
All in all, the design of a website plays a crucial role in SEO of a website, the more SEO friendly a website is , the more are the chances of improved rankings, and vice versa.
Tags: Internet Marketing, Link Building, ppc managment, SEO services