Human beings are a social animal that is the reason that in todays modern world social networking sites are of great public attention, on which people are hungry to expand their friends and social circle.
Same is the case with the business man and women, they wants to increase their social contacts to enhance their business, through social media, which is termed as Social Media Marketing. When the content is optimized on social media, it attracts visitor to visit your site, which is called Social Media optimization (SMO).
Tools for SMO
- Social Networking Websites
Facebook, Orkut, MySpace, etc.
- Social Bookmarking Websites
Delicious, Google Reader etc
- Blogs
LiveJournal, WordPress, Blogger, TypePad, etc.
- Q&A Forums
Yahoo Answers, Wiki Answers, Google Answers,
- Multimedia
YouTube, Flickr, Picasa Photo bucket, etc.
Rules for SMO
- You must update your website daily ,it would be better if you attach a blog, eBooks, audio or visual content etc
- You must design a strategy according to your target audience
- Add features like ‘Twitte me’, ‘digg this’, or ‘Face book’ page likes etc, this will give opportunity to share your pages with others.
- Encourage people if they reuse your content
- Give reward to helpful one
- Join the conversation and participation; this will help your word spread faster.
- Keep updating with fresh content and real one
Integrate Social Media Optimization with your routine, because good marketing is about ideas. So be communicative which a best practice of SMO is.