“The world has become a global village” this statement has been associated with internet revolution but for those who had doubt about the statement, the inclusion of social media has removed that doubt. According to Charles Nelson the president of sprinkles cupcakes ““Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.””. That’s how powerful social media is.

The social media optimization has a definite impact on the sales and revenues of the business. Social media includes logs, social networking websites and social bookmarking websites. Some of the impacts are as follows:
• it increases the business’s credibility
• Fame and popularity of a business increases by social media.
• You can have likeminded communities.
• By using social media you can have quality back links.
